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The North Carolina Association
of REALTORS®
is a non-profit trade
association founded in 1921 and
incorporated on Sept. 14, 1935.
From an initial membership of
135, NCAR today has a membership
of more than 32,000 real estate
professionals representing 65
local associations statewide.
The NC Association of REALTORS®
is the largest and oldest state
association in North Carolina.
The North Carolina Petroleum &
Convenience Marketers
Association was established in
1927 and is a trade organization
(non-governmental) composed of
wholesale/retail petroleum
marketers and convenience
stores/service stations
throughout North Carolina. The
Association exists for the sole
purpose of promoting the welfare
and protecting the interest of
those engaged in marketing and
distribution of petroleum
products in North Carolina.
The Annual NCPCM/Realtor
Gameplan as follows:
· NCPCM’s
contractor, Warm
Thoughts,
will personally
visit 80 real estate
offices in the first
half of 2012 to make
personal contact and
deepen relationships
with the office
brokers. Our
strategy will
include visiting as
much of the state as
possible, including
in and around
Asheville,
Charlotte,
Greensboro, Raleigh,
Rocky Mount and
Winston-Salem. We
will speak with
agents and brokers
about the PRO$
Program, and get
them to use our
pro-oil materials.
· We will
make approximately
1,800 calls
to drive interest in
presentations and
material use.
· We will get
at least 100 new
offices
to request and start
using our materials.
· We will
target top-producing
Realtor offices
in an attempt to be
invited in to
present during their
sales meetings. This
will give us a
chance to “train”
and teach Realtors
about the benefits
of heating oil, how
to properly list and
sell an oil-heated
home, and how to
overcome buyer
objections to
oilheat. If the
opportunity presents
itself, Warm
Thoughts staff will
conduct these
meetings during our
“on-the-ground” time
in North Carolina,
and will announce
these dates so that
NCPCM members can
attend, if their
schedule will allow
it.
· We will
follow up with all
Realty offices
that had a
presentation or
previously requested
materials over the
years, to
consolidate these
relationships and
ensure they stay
stocked with
materials.
· We will reach out
in an attempt to
secure additional
NCPCM volunteers who
want to get involved
with the program,
and provide the
necessary training
and support to each
volunteer.
· We will connect
with select boards
of Realtors
in an attempt to
schedule
presentations for
their larger
membership meetings.
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NCPCM and run 1 new full page,
full color advertorial, and 1
new quarter page, full color ad
in the Tar Heel Realtor
Magazine. Both ads will be
scheduled for the spring selling
season. Advertorials are created
to deliver substantive content
about current pricing
situations, new oil heat
technologies and other timely,
relevant, pro-oil information.
It’s also our most effective way
to reach every Realtor in the
state with a pro-oil message
We will continue to expand the
North Carolina PRO$ Facebook and
Twitter pages, and communicate
regularly about timely and
relevant oilheat topics with
Realtors in our “PRO$ Network”.
By the beginning of 2012, we
expect to see an increase in the
use and availability of Google+,
a new social media engine
launched by Google. Should there
be an opportunity to enhance our
activities by utilizing this new
social media tool, we will
launch a PRO$ presence on
Google+ as well.
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© 2011 NC Petroleum & Convenience Marketers
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